Introduction
Red Star Macalline Group Corporation Ltd. (formerly known as Shanghai Red Star Macalline Home Furnishing Company Ltd. and Shanghai Red Star Macalline Enterprise Management Company Ltd., hereinafter referred to as the “Company”) is a limited liability company jointly established by Red Star Macalline Holding Group Company Ltd. (hereinafter referred to as“RSM Holding”) and Red Star Furniture Group Co., Ltd. (hereinafter referred to as“Red Star Furniture Group”) on 18 June 2007 in Shanghai, the People’s Republic of China (the“PRC”). On 6 January 2011, the Company was converted into a foreign-invested joint stock limited company in accordance with laws and changed its name to Red Star Macalline Group Corporation Ltd..
The Company completed the public initial offering of overseas listed foreign shares, namely H shares, and became listed on the Hong Kong Stock Exchange on 26 June 2015, and completed the public initial offering of domestic listed foreign shares, namely A shares, and became listed on the Shanghai Stock Exchange on 17 Jan 2018. The business scope of the Company includes providing invested enterprises with management service, providing enterprise management and product information consulting; providing business stores with design planning and management services, wholesale of furniture, building materials (steel exclusive) and decoration materials, and relevant supporting services. (Products involving quota license or special management provisions shall be subject to relevant state regulations). The Company and its subsidiaries (hereinafter referred to as the “Group”) are principally engaged in the operation and management of and the professional consultancy for home improvement and furnishings shopping malls. The Company of the Company is RSM Holding, and the actual controller is Mr. Che Jianxing
As of 31 December 2020, the Group continued to focus on the strategic positioning of growing into an“omni-channel platform service provider for the pan home improvement and furnishings industry”, actively seized the market development opportunities, formulated the strategic plan of [Enhance the competitiveness of main business with new retail reform，build the second growth curve with home decoration business] , and focused on the development of new buisiness formats such as local retail and home decoration . The Group has been committed to providing customers with more personalized, high-quality home decoration service and shopping experience closer to the needs of terminal consumers by relying on its nationwide physical shopping mall network, strong supply chain integration capabilities, accumulated years of business experience in the home improvement and furnishings industry , and its own home decoration business management system platform, IMP intelligent marketing platform and Tmall "hyperlocal station".
As of 31 December 2020, the Group achieved a revenue of RMB 14.236 billion, and the net profit attributable to the shareholders of the listed company after deduction of non-recurring gains and losses is RMB 1.162 billion. Among them, the fourth quarter achieved a revenue of RMB 4.709 billion, representing a year-on-year increase of 1.37%, a month-on-month increase of 34.45%, and a comprehensive gross profit of 8.756 billion yuan.
As at the end of 2020, the Group operated 92 Portfolio shopping malls, 273 Managed Shopping Malls and 11 home furnishing shopping malls through strategic cooperation. In addition, the Group opened 66 franchised home improvement material projects by way of franchising, including a total of 476 home improvement material stores/ industry streets.
We will continue to steadily promote its main and expansionary businesses around the “Asset-Light Operation”business model, through expanding the Managed shopping malls , franchised shopping malls and the shopping malls trough strategic cooperation, in order to reduce the proportion of Portfolio shopping malls and speed up the efficiency , thus further enhance our market share and start our new "growth pole".
The Group will continue to steadily promote its main and expansionary businesses around the “Asset-Light Operation”business model. The Group continues to expand its network in the sinking market through the asset-light operation model, and to consolidate the Group’s market leading position in the home improvement and furnishings industry in China.At the same time, the Group will accelerate the development of expansionary businesses, focus on local retail, deepen engagement in the home improvement business,，so as to boost the competitiveness of the main business through online & offline local retail, and to build the home decoration business as its second growth curve .